RubberStamped.org

December 28, 2004

Living life in public

When it comes to launching websites, there are two schools of thought:

a) plan extensively, test, retest, wait until everything is ready. Launch.
b) throw it out there, see what happens

I favour the later school. I'll tell you why:

1) Feedback from the community is invaluable: if your website is cast in stone before it is launched, it's already dead. The web is an interactive space, and users shape websites' every bit as much as the webmaster does. Well, good ones, anyway. Always listen. Seek feedback. Change tact. Iterate.

2) I wouldn't have met up with Edward Lewis: Edward is a killer coder. He told me where I was going wrong, and showed me what I could do better. If I hadn't put this out there, Edward wouldn't have seen me. I'm glad he did.

3) What doesn't kill you, makes you stronger: I've tied together some good ideas (if I do say so myself). I've planned. I aim to fill a gap in the market that has been overlooked. So far, I've got stuff right. I got some stuff wrong. So I've stripped out the stuff that was wrong, and pushed more of the stuff that was right. This directory has been made stronger.

The danger: is that people will judge you once. Then overlook you.
The benefits: outweigh that risk enormously. I've got a growing list of fresh new angles I hadn't even considered before, and that haven't been covered in the directory space up until now.

Things are taking shape faster than I ever thought possible. Roll on 2005.